Goodword is the smart networking copilot for connected professionals. Powered by AI and emotional intelligence, we help ambitious people turn their web of contacts into their most powerful asset — tracking relationships, surfacing the right moment to reach out, and making it effortless to be a superconnector.
We are at an inflection point: the product is released, we’ve identified our ICP, earned super fans, and are ready to scale to tens of thousands of users. We’ve raised funding from top-tier investors including Human Ventures, January Ventures, Ulu Ventures, and more. We’re a small but mighty team of ~10, headquartered in Brooklyn, New York.
Learn more at goodword.com and about our launch in Upstarts Media.
This is a zero-to-one growth role. The playbook doesn’t exist yet — you’re here to write it. As Director of Growth, you’ll be the force multiplier between a product that works and the scale it deserves, owning the full growth motion from acquisition through retention.
You’ll work directly with the co-founders, with ownership over strategy, channels, and experimentation. This isn’t a role where you inherit a system and optimize the margins. You’re the architect. In collaboration with founders and advisors, you decide where to invest, what to test, and what success looks like, and then you build it.
The core of the job is performance and lifecycle marketing: getting the right people to discover Goodword, experience it, pay for it, and stay. You’ll be building on a strong foundation of brand awareness and community support. You'll also be expected to experiment with AI tooling — from LLMs for content and keyword strategy, to GEO and agentic workflows — and figure out what drives the numbers for a lean team.
You have a proven track record of scaling growth at consumer tech startups. You’ve been in the room when the product is working but the engine isn’t built yet, and you know what it takes to change that. Zero-to-one is your sweet spot, but you’ve also seen one-to-one hundred and build with an eye towards scale.
Your background is in performance and lifecycle marketing. You’ve driven user acquisition and retention with discipline — building email programs that move numbers, running paid channels with a clear-eyed view of what’s working, and developing content and SEO strategies grounded in what your ICP is actually searching for. You’ve scaled a user base and you have the before-and-after to show for it.
You understand consumer software buying behavior: how people discover products, what makes them try something, and what makes them stay. You’ve marketed products people need to experience to love, and you know how to shorten that gap between first touch and “I get it.”
You’re excited about AI-powered products. You have a point of view on what it takes to bring them to market — building trust with a skeptical audience, demonstrating value quickly, and letting the product do the talking once people are inside it.
You operate with ownership and drive momentum. You set the strategy, run the experiments, report the results honestly, and adjust. You don’t need a large team or a fully-baked playbook to do your best work, and you’re comfortable leveraging agencies and freelancers to help execute.